Six years old playing on the beach, the warm sun on my back, sand in my hair and salt on my skin. My little brother and I would find long sticks to draw naughts and crosses games in the sand, the time would slip away with the tide leaving stretches of beach covered in our games.
Fast forward to the first ever Beach Braves photo shoot. We wanted to photograph the towels in a natural, relaxed fashion so we gave the models some background on how the Beach Fire design was conceptualised, and the story of growing up playing games in the sand.
Next thing you know, a long stick is found, the vibe is fun and a couple of the crew start a game of naughts and crosses right in the middle of the shoot. It couldn't have been more perfect, heaps of laughter, everybody was chill and we got to re-live the memories we could all relate to.
So there you have it, the story behind the Beach Fire design. Luxurious and stylish with it's inspiration being hand drawn from the raw essence of childhood stoke, found in the imagination of youth.